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REINO UNIDO: Samsung market phones for pre-teens. Electronics giant Samsung are the latest company to completely ignore UK government advice and market a mobile phone designed explicitly for children, the S3030 Tobi.

Jueves 12 de febrero de 2009 · 1332 lecturas

12/02/2009 - Samsung market phones for pre-teens. Electronics giant Samsung are the latest company to completely ignore UK government advice and market a mobile phone designed explicitly for children, the S3030 Tobi.

Following in the footsteps of the MyMo and Teddyfone controversies a few years ago, this is the first time a large corporation has publicly thrown its marketing weight behind a children’s phone.

The UK Department of Health is very explicit in pointing at that whilst there is evidence of possible risk that is not fully understood, children and young people under 16 should be encouraged to use mobile phones for essential calls only and keep calls short, discouraging their use for any non-essential purposes. This is primarily because there is fairly good evidence that should there be a risk, it will be greater in children due to greater absorbtion as the skull is considerably thinner through the childhood years[Ghandi 2002, Christ 2005, de Salles 2006, Wiart 2008].

Other countries are also recommending restrictions on mobile phone useage for children and young people, such as Russia, France and Finland.

Looking at some of the other press releases, and the Tobi website itself, it is very clear that Samsung aim for it to be both a useful calling device and also a fun toy, with games and customisable themes - quite the opposite of recommending its useage restricted to essential calls only.

As scientific evidence that mobile phone usage (particularly long term usage) is causing a number of serious health issues from neurological effects[D’Costa 2003, Krause 2006, Aalto 2006] all the way up to infertility[Fejes 2005, Erogul 2006, Agarwal 2008, Baste 2008] and brain cancer[Lonn 004, Hardell 2005, Hardell 2007, Hardell 2008], marketing these phones at youngsters between 4 and 8 years of age is hugely irresponsible. The fact it is also contradicting government advice on the subject is inexcusable

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